Officially started in 2019, The Rèseller is an online shop specializing in collecting rare pieces from
global luxury brands that are unattainable locally and selling them at competitive prices.
With The Rèseller, we were tasked with re-imagining the look and feel of the business; taking it
from a simple logo to a sophisticated brand encompassing both digital and physical elements.
The Rèseller’s logo reflects the brand as a whole: sophisticated, minimal, luxurious and feminine. To achieve this, we created a mark that combines modernity and minimalism, represented by the sans serif typeface, with elegance and femininity, represented by the script typeface intersecting with the former.
An important aspect of our logo design process was to create a logo that is flexible and can be suited to different needs. In addition to the primary logo, a secondary logo was developed that can be extended horizontally for use on packaging, print material, or used for horizontal banners.
Alternative versions of the logo were also created, each representing a one of the brands sold by The Rèseller.
The color palette and typography of the brand reinforce the brand’s tone and voice, combining the perfect balance of minimalism and elegance.
Being an online business, a lot of emphasis was placed on the packaging experience. A unique box was created to deliver the products in, along with custom ribbons, bags, and thank you cards.
Thank you for checking out our work!
We’d love to hear your thoughts in the comments below.
The Rèseller
Creative Team
Norah Al-Rashid – Creative Director
Bushra Al Hassan – Creative Designer
Hasan Saleh – Presentation Designer
Abdullah Buhaimed – Presentation Designer
See more of us via our Behance: behance.net/concretekuwait
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