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Identity Branding


Identity Branding

dar ātma

Founded in 2014, dar ātma is a yoga and wellness center in Kuwait, providing a comfortable space for practicing yoga, meditation, and healing. dar ātma seeks to build a healthy community based around love and compassion.

Concrete was approached by dar ātma in 2019, after they had been struggling with consistency in both their branding, visuals, and content direction.

Identity Branding

300° Fahrenheit

The concept behind 300° Fahrenheit is a showroom in which they can showcase and retail different BBQ and grilling equipment such as grills, smokers, and related products.
We were tasked with creating complete visual branding for this new sub-brand, which included the logo, packaging, colors, typography, illustrations and more.
Identity Branding


Opening shop in 2009 under the name “Al Zawya”, Rokit has been operating for over a decade as a small car accessory shop in Aswaq Al-Qurain, Kuwait.
Looking to take their business a step further and growing their brand name and reputation, we were approached by the owner of Rokit, who expressed their intention to rebrand their business completely.
Identity Branding

Solo Tacos

Initially founded in 2014, Solo Tacos began with a single mission: To bring authentic Mexican cuisine from Mexico to Kuwait. With a unique outlook and one-of-a-kind recipes, Solo Tacos has grown to become one of the most widely recognized names among Mexican restaurants in the country.

However as the business aged, so did their branding.


KIB 2023 Calendar

Founded in 1973 as the Kuwait Real Estate Bank, KIB, also known as the Kuwait International Bank, is a widely recognized name in the country’s Islamic banking sector.
We were approached by KIB to design their upcoming calendar for 2023, which revolves around the KIB’s bank-wide goal of sustainability.
Identity Branding

The Reseller

Officially started in 2019, The Rèseller is an online shop specializing in collecting rare pieces from global luxury brands that are unattainable locally and selling them at competitive prices.

With The Rèseller, we were tasked with re-imagining the look and feel of the business; taking it from a simple logo to a sophisticated brand encompassing both digital and physical elements.

Identity Branding

I Love Food

I Love Food is a subscription-based healthy food kitchen in Kuwait dedicated to offering healthy alternatives to everyone’s favorite dishes at affordable prices.

With I Love Food, we were tasked with giving the brand a much-needed refresh. The original brand lacked a sense of character and was struggling to deliver a consistent voice and messaging.

Identity Branding

Wahed Kabab

Wahed Kabab is a brand new restaurant specializing in Syrian kebab and grills based in Kuwait. They differentiate themselves from the competition by being one of the very few places in the country where you can get fresh charcoal-grilled Syrian kebab on-the-go and for a reasonable price.