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Identity Branding

I Love Food

Header-1
I Love Food is a subscription-based healthy food kitchen in Kuwait dedicated to offering healthy alternatives to everyone’s favorite dishes at affordable prices.
 
With I Love Food, we were tasked with giving the brand a much-needed refresh. The original brand lacked a sense of character and was struggling to deliver a consistent voice and messaging.
 
Logo Lockup_2

Our goal with the I Love Food’s logo was to create something bold yet playful. After going through multiple iterations, we ended up with a wordmark that employed heavy, uppercase handwritten letters. The handwritten element is used to link the logo to the organic, friendly tone of the brand.

Color-palette
Typography
In addition to the primary logo, we also developed a smaller, secondary logo for the brand to be used where space is limited, such as in their social media, phone app, packaging, etc.
Logo Color Variations 2
I Love Food’s graphic elements reinforce the brand’s commitment to freshness, while the typography is both energetic and inviting.
Illustration
I Love Food’s graphic elements reinforce the brand’s commitment to freshness, while the typography is both energetic and inviting.
ILF New Box Mockup FULL
Food Box Mockup
Bag Mockup 1
Sticker-Mockup-3
Sticker 2 Mockup
ILF Stickers Mockup
Sticker 3
Thanks for checking out our work!
Let us know what you think in the comments below.
 
 
 
 
I Love Food
 
Creative Team
Norah Al-Rashid – Creative Director
Abdullah Buhaimed – Creative Designer
Sara Behbehani – Creative Designer
Hasan Saleh – Presentation Designer
 
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