I Love Food is a subscription-based healthy food kitchen in Kuwait dedicated to offering healthy alternatives to everyone’s favorite dishes at affordable prices.
With I Love Food, we were tasked with giving the brand a much-needed refresh. The original brand lacked a sense of character and was struggling to deliver a consistent voice and messaging.
Our goal with the I Love Food’s logo was to create something bold yet playful. After going through multiple iterations, we ended up with a wordmark that employed heavy, uppercase handwritten letters. The handwritten element is used to link the logo to the organic, friendly tone of the brand.
In addition to the primary logo, we also developed a smaller, secondary logo for the brand to be used where space is limited, such as in their social media, phone app, packaging, etc.
I Love Food’s graphic elements reinforce the brand’s commitment to freshness, while the typography is both energetic and inviting.
I Love Food’s graphic elements reinforce the brand’s commitment to freshness, while the typography is both energetic and inviting.
Thanks for checking out our work!
Let us know what you think in the comments below.
I Love Food
Creative Team
Norah Al-Rashid – Creative Director
Abdullah Buhaimed – Creative Designer
Sara Behbehani – Creative Designer
Hasan Saleh – Presentation Designer
See more of us via: behance.net/concretekuwait
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